Wednesday, 20 June 2007
What can American car companies learn from Jaguar?
Perhaps the American carmakers can learn from the whole Jaguar fiasco. Stop designing new models that looks like the ones it is suppose to replace.
Times change constantly, thus the need to change the design of goods and not just keep on updating it.
We have learned from items such as the iPod is that consumers value aesthetics which translates into an overall "cool factor". At the time of the iPod's release other mp3 players might have been better, but none was cooler.
The coolness factor of the iPod is starting to fall, but luckily Apple now has the iPhone.
From this one can see that there are times when more than a update is necessary to keep something cool.
Updates keep something relevant, while redesigning something keeps it cool.
I think the main problem with American cars is a lack of coolness, thus the big truck and SUV craze which have been of the few products which was constantly redesigned and thus retained its "coolness factor".
(Not that American car companies lack the ability, the new European Ford Focus is a cool car. (by the way it looks quite different from its predecessor)).
I think they should learn from companies like Mercedes, take the "C-Class" wikipedia, none of the "styles" look anything like other. When one looks at a car like the "Crown Victoria" wikipedia the current model looks like the 1992 model, with updated headlights.
I would like to congratulate them on the redevelopment (not design) of their other models, but the cars are not aesthetically pleasing (thus not design).
the Focus looks like a French car from the 1980's and the Fusion is just ugly. Why does it take them so long before you get the new design on the market?
The Ford Flex is nice, but still, do we need cars that look like ones from the 1960's with modern trimmings. The companies should forget about their heydays, it was not because people liked the way the cars looked like then, but because the cars were the best design for their time.
Stop updating the car, go redesign it. Give us something that is so radical, something that its is cool to have, something that one actually need to have, something like an iPod nano in 2005.
Tip: Gen Y will be (is) the most eco conscious generation ever and they like to get what they want.
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